Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer

Yeti’s Bill Neff Believes in the “Vulnerability of Being a Beginner”

The head of marketing at the outdoor gear giant chats about how fly fishing taught him that lesson, and reveals the “kiss of death” that plagues his nighttime routine

The Dumbest Way to Accelerate the Water Crisis

AI isn’t only turning our brains to mush, it’s sucking our country dry in the process

Meet Dez Duron, Successor to Sinatra, Tormé and Bublé

He tasted stardom on “The Voice” a decade ago, but it’s his role in Broadway’s surprise hit “Maybe Happy Ending” that’s set to anoint him

Just When You Thought Amazon Couldn’t Get Worse

By moving its Book Sale to coincide with Independent Bookstore Day, Amazon is openly waging war against your local bookshop

Controversial Redesigns, Compelling EVs and One Great Concept Debut at the New York Auto Show

Here are the nine new (or new-ish) releases you need to know, from Subaru to Maserati

Say Goodbye to the Entry-Level Car

President Trump's automotive tariffs could deal a killer blow to an already shrinking section of the market. There are other potential outcomes, but none of them mean cheaper vehicles.

The Novel That Can Bridge the Gap Between Gen X, Millennials and Gen Z

On the surface, Holly Brickley’s “Deep Cuts” is an ode to indie sleaze. Underneath is a nostalgia bomb that spares no one.

China Hits Another EV Milestone While the US Flounders

Charging as fast as a gas fill-up is a critical breakthrough that once again proves American companies are falling behind

Consider the Quilted Sweatshirt. Specifically, This One From Orvis.

This lightly insulated pullover has become my do-everything layer

What Elon Musk Doesn’t Want You to Know About Tesla’s White House Stunt

Is Trump’s recent EV promotion the same as Biden’s? Not by a long shot.

The Best Time to Buy an EV? Right Now, Before Tariffs Bite.

Thanks to tax credits and competitive discounts, prices have never been better — and that’s not the only benefit of switching to electric today

Connections Editor Wyna Liu Can Make or Break Your Day

The exasperating "New York Times" puzzle has become a sensation. Liu is just as surprised as anyone.

We Already Know What Amazon Could Do With James Bond. It’s Not Pretty.

Amazon is taking "creative control" of the franchise. A recent reality spinoff offers a depressing clue to what the future might hold.

Jeep’s Super Bowl Ad Is a Middle Finger Pretending to Be a Tear-Jerker

The "quiet" spot starring Harrison Ford is actually a Trojan horse sent to attack the Ford Bronco

Billy Crystal Couldn’t Even Get a Good Sweater for His Super Bowl Ad

His “When Harry Met Sally” knitwear is the stuff of legend. So why couldn’t Hellmann’s find him a passable version for their multi-million-dollar spot?

F1 Needs an American Star. At 19, Jak Crawford’s Ready for the Call.

The Texas racing phenom is headed into his third season of Formula 2, with his sights set on the pinnacle of motorsports

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